FNA
Understand
Read the market before you commit the fruit.
While the season is running we read the United States market week by week, and tell you in plain language what it means for the weeks in front of you.
FNA
SMART
FNASmart is our commodity specific market intelligence platform for the US market.
Who is this for
Growers, exporters and industry organizations shipping into the United States, and the produce companies receiving the fruit.
What we follow
Table grapes
The local season, and the southern hemisphere import season.
Citrus and stone fruit
The southern hemisphere import season.
What you will know
01
Whether the price is telling you the market is healthy, or only that it is tight.
02
How much pressure the market will be under next week.
03
Where the risk sits if you load more containers in the weeks ahead.
Industry data
Sentiment
The wider picture
Where the value is
The data is available to anyone. The interpretation is the product.
Some of what we use is public and some of it we pay for. Either way, a number on its own is not an answer. What it means for your fruit, in your week, is the answer. That part comes from 23+ years inside this trade.
We give you a clear guide. You make the call.