FNA
Welcome to
FNA
We connect growers and importers with care, clarity, and a deep understanding of the produce industry.
Mision
Driving success for fruit exporters through data-driven market intelligence, impactful commercial strategies, and trusted representation in North America.
Vision
Connecting exporters to opportunity—enhancing their competitive edge, operational agility, and visibility in the North American market.
Our Expertise
Who We Are
Lorena Sanchez
Founder & Director
FNA is led by a Chilean-Canadian agronomist based in Toronto, with over 20 years of experience in the global fresh fruit trade. Her career spans international marketing, strategic partnerships, and commercial representation across North America.
Through decades of hands-on experience, she has developed a proprietary methodology and data-integration engine that identifies critical points in the supply chain and interprets U.S. market behavior. This system strengthens trust and transparency between stakeholders—driving cost reduction, stronger market positioning, and ultimately, higher profitability.
She personally oversees all client relationships and project execution, ensuring every collaboration meets the highest standards of quality, confidentiality, and long-term value.
Marcial Hernandez-Manzano
Industry Expert & External Advisor
Marcial is a senior leader in the global fresh-produce industry, with extensive experience in sourcing, logistics, and commercial strategy in the US market.
As an External Advisor to FruitNexus, he provides independent, executive-level insight that strengthens our market intelligence, risk assessment, and strategic guidance for exporters. His expertise reinforces the credibility and real-world relevance of FruitNexus’ advisory services.
​
FruitNexus draws on a carefully selected network of senior industry professionals who contribute strategic insight where it adds the most value to our clients. This flexible advisory model allows us to bring the right expertise to each challenge.”
Advisory Network