FNA
We understand produce from the inside.
Why this exists
Every company in this industry has a story. Most start on one side of the trade, learn that side deeply, and stay there. Ours started differently.
Between us we have stood on the packing floor at origin, inspected shipments at the port, sat at the import desk, built supply programs across three continents, and walked the retail aisle.
That complete view, across every layer of the chain, is what we kept seeing was missing. The gap between what origin assumes about the market and what the market actually requires.
We kept meeting the same thing in the data. It has to be connected, and it has to be read by someone who knows the fruit. And between the produce world and the technical one, there is a gap again.
FNA exists to close them.
The founders
Lorena Sanchez
Co-Fonder, agronomist and produce strategist with 23+ years across the full supply chain. Based in Ontario, Canada. Lorena leads product development, market intelligence design, and marketing at FNA. She built the FNASmart Series, translating deep commercial expertise into structured, accessible intelligence for exporters.
Marcial Hernandez- Manzano
Co-Founder, senior fresh produce executive with 20+ years in commercial execution, importer relationships, and retail strategy across the US market. Based in Los Angeles. Marcial leads commercial development at FNA, bringing the market read that drives every report and the operational thinking that turns intelligence into action.
Operation, Product and AI
Market analytics, sourcing and sales.
23+ years in fresh produce between us, and technical partners who build.
We are operators.
Not observers.
We do not just report on the market. We help clients understand what the information means and what to do next.
North American Presence. Real Market Access
Based in Ontario. Active in Philadelphia and L.A. Direct relationships with importers and retailers — built over years.